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How rivers fuel hurricanes 鈥� and how that knowledge can improve forecasts

A recent analysis of Hurricane Idalia led by researchers at the USF College of Marine Science demonstrates how an extensive river plume in the Gulf may have influenced the tropical storm鈥檚 rapid intensification.

June 12, 2025Research

From trust to doubt: Why fake online reviews still fool consumers

The research investigates a key question: Are consumers naturally skeptical of online reviews or do they tend to believe them? The answer stems from what psychologists call a 鈥渢ruth bias.鈥�

June 10, 2025Research

How social media is shifting the spread of hurricane information

It wasn鈥檛 long ago that people relied on news broadcasts for hurricane updates. Today, they can easily swipe through social media platforms for the latest information. A USF expert and local influencers weigh in on how that鈥檚 reshaping public safety and what you should watch out for this hurricane season.

June 6, 2025Research

The Hurricane Histories project will feature the experiences of those impacted across Tampa Bay, helping preserve their stories of loss, transformation and hope.

June 4, 2025Research

New grant funding from Florida Department of Health fuels transformative research for anti-cancer telemedicine program

A multidisciplinary team has developed a groundbreaking web-based program tailored for adults aged 65 and older who are prescribed oral anti-cancer medications.

May 21, 2025Research

How do Floridians perceive AI in mental health and health care?

During Mental Health Awareness Month, USF and FAU researchers release results from a statewide public opinion survey that measures mental health experiences and attitudes toward the use of artificial intelligence in health care.

May 21, 2025Research

How USF hurricane experts are helping improve evacuation procedures across Tampa Bay

As hurricane season approaches, researchers at the 黄瓜视频 are turning to the public to help government agencies improve emergency communication and evacuation strategies. They want to know how residents heeded warnings ahead of hurricanes Helene and Milton.

May 20, 2025Research

Florida鈥檚 Coral Reef experienced significant damage during a mass bleaching event in 2023, but recovery efforts led by biologists and volunteers from The Florida Aquarium working with the Keys Marine Lab and partners are underway to restore this vital ecosystem.

May 14, 2025Research

USF Health researchers developing probiotic cocktail that may help ward off dementia

If unhealthy viruses and bacteria can increase the risk of dementia, can scientists find the right mix of "good" bacteria to lower the risk of cognitive decline? USF researcher Hariom Yadav has developed a promising cocktail.

May 6, 2025Research

Could 'The Last of Us' really happen? USF mycology expert breaks down the fungus behind the fiction

HBO鈥檚 The Last of Us might be a dystopian thrill ride, but how real is its core concept that a fungus could hijack the human brain? A USF microbiology professor explains what鈥檚 fact and what鈥檚 fiction.

May 5, 2025Research

USF study finds opioid control policies may reduce domestic violence

The research suggests a correlation between opioid misuse and domestic violence, offering broader public health implications beyond addiction.

April 25, 2025Research

What rattlesnake venom can teach us about evolution

USF researchers find that island snakes adapt their venom in surprising ways, offering new clues about how animals evolve in changing environments.

April 23, 2025Research